How do you start marketing for a company that needs a restyling? It’s not an easy task, but the first step has to be finding the brand identity and make the most of it.
The knowledge of who we are and where we come from helped us finding the right values to embrace and being a more sustainable company entered our priorities immediately. This is why we decided to draw a dedicated marketing campaign so we can all
ADOPT A TREE
When we started with our green campaign our main goal was very clear: we wanted to do something useful for real. This is why, with our heart full of pride we want to show you how, thanks to Progetto Valtiberina, we have been able to make our dream come true. The number of trees we’ve planted matches the amount of CO2 our fleet produces per year, so not only this makes up for the environment in general, but also helps repopulate a significant part of our local flora that was damaged by a storm a few years ago.
LET'S GO GREEN
Being a small firm that mainly deals with hardware and software, we couldn’t really imagine how consistent our environmental impact is.
Starting from taking a closer look at our everyday life actions, we spread a green marketing campaign on a 4-week schedule, each week with its own discussion topic: